Early-access pilots and what success looks like.
We launched Deliver Hub to pilot partners in October 2026. Below are the real pilot cases to date, and a projected model for the kind of franchise cascade we are building toward. All numbers are pulled from live production data where available, or clearly marked as projections.
Pilot volume is small by design. We would rather tell you two real stories with 20 orders each than show a hero number that cannot be traced to a customer. The moment a pilot partner reaches meaningful volume and agrees to be named, this page is rewritten.
Deliver Hub North India
Franchisee partner. First to run the three-way ledger end to end.
What they are running
A single franchisee partner managing one sub-merchant (Mumbai Street Threads) with 20 orders scored across RTO bands, Instant COD toggled on per order, and one Weight Freeze lock where the Rs 15 overage was absorbed by the platform rather than passed to the sub-merchant.
Why it matters
This pilot proves the franchise cascade mechanics end to end: the invite flow for bringing on a sub-merchant, the rate overrides a franchisee sets for their own book, the commission ledger that settles who owes whom, and the weekly settlement run. One real sub-merchant was enough to find three edge cases in the ledger that no amount of staging data would have surfaced.
Mumbai Street Threads
Sub-merchant onboarded via the North India franchisee invite link.
What they are running
A D2C sub-merchant onboarded via the franchisee invite link. Twenty orders routed through the RTO Workbench, scored into five HIGH, seven MED, and eight LOW risk bands. Rate cards cascaded from the franchisee with the configured markup, and no manual intervention needed to split the margin.
Why it matters
This proves the sub-merchant signup flow, the rate cascade economics, and the RTO scoring surfaces are all live together. The HIGH-risk cohort was the one that most needed the flip-to-prepaid nudge, and that was the cohort where the signed chain carried its first real-world insurance claim artifact.
A mid-market D2C brand at 500 orders a month
Illustrative model. Not a real Deliver Hub customer.
What this model shows
Modelled on an Indian D2C brand shipping 500 parcels a month across apparel, accessories, and cosmetics. The projection shows the RTO cost delta a brand of that profile would see against the industry average when the RTO Workbench, risk score, and flip-to-prepaid nudges are all wired up together, the cross-border parcel margin lift from a direct DHL integration instead of a reseller lane, and the economic value of Instant COD at a 0.5 percent premium versus a seven-day cash wait.
How the numbers were built
Projection grounded in published industry data: Shopify India merchant benchmarks for RTO base rates, Zippyy RTO reports for the delta a well- tuned risk model closes, and public DHL commercial-direct rate cards compared to the reseller rates most Indian aggregators quote. The 0.5 percent Instant COD premium is a direct read from our own fee ledger.
We will never put a merchant count on this page we do not have, and we will never put a brand name here that has not agreed to it. The moment a real customer is onboarded and signs off, this file is rewritten to lead with their story. Until then, the pilot cases above are the whole truth of what Deliver Hub has moved in production.
Become a pilot partner.
We are looking for a small cohort of D2C brands and franchise operators to shape the next release. Short-cycle feedback, direct line to the team.